Freshpet Pet Food
In this exposé campaign, we marry hard-hitting facts about kibble with the internet’s most hilarious dog reactions.
Freshpet Pet Food
problem: Kibble is filled with harmful chemicals and fillers. How do we get pet owners to reconsider their pet’s food?
By bringing the industry’s issues to light, shame-free. Then highlighting Freshpet’s real human-grade ingredients as the answer.
We created an exposé campaign, marrying hard-hitting facts about kibble with the internet’s most hilarious dog reactions.
Campaign US; New York Egotist; PR Newswire; Media Post; Little Black Book
My favorite part was combing through the internet and GIPHY to find these adorable clips. I also learned that this is someone’s full-time job.
Agency: Terri & Sandy
Role: ACD/Art Director
CD: Ang Denise, CD: Deb Maltzman, CW: Tim Stiefler, Producer: Michelle Strank
