BMW Holiday Toy Drive

Integrated Campaign
For BMW’s 2015 Holiday Campaign, we created the first-ever BMW Holiday Toy Drive to give a boost to the Toys for Tots annual drive.

We turned BMWs into “Toy Chauffeurs,” and encouraged fans to fill them up with toys at their local dealerships and at a Black Friday event in Times Square. Users could even Tweet a photo of their toy donation with #BMWToyDrive to request a toy pickup from a BMW Toy Chauffeur, helping Toys for Tots deliver more holiday smiles to children in need.

 

AGENCY: KBS+

ROLE: ART DIRECTOR
CCO: DAN KELLEHER
CCO: JONATHAN MACKLER
ECD: PAUL RENNER
GCD: MARC HARTZMAN
CW: ROB HIRST-HERMANS
Photographer: nick ferrari