BMW Holiday Toy Drive

Integrated Campaign
For BMW’s 2015 Holiday Campaign, we created the first-ever BMW Holiday Toy Drive to give a boost to the Toys for Tots annual drive.

We turned BMWs into “Toy Chauffeurs,” and encouraged fans to fill them up with toys at their local dealerships and at an event in Times Square on Black Friday. Users could even Tweet a photo of their toy donation with #BMWToyDrive to request a toy pickup from a BMW Toy Chauffeur, helping Toys for Tots deliver more holiday smiles to children in need.

 

AGENCY: KBS+

ROLE: ART DIRECTOR
CCO: DAN KELLEHER
CCO: JONATHAN MACKLER
ECD: PAUL RENNER
GCD: MARC HARTZMAN
CW: ROB HIRST-HERMANS
Photographer: nick ferrari