Most automotive spots end with a plain lease or finance offer, but for BMW, we invented an end tag style that keeps BMW’s unmatched performance top-of-mind.

Working with Gravity, we created a series of CG vehicle animations to seamlessly transition from the end of the spot to the offer. Each animation corresponds with the car featured in the spot itself. For the 2014 Winter Olympics, we used live-action athlete transitions to relate back to whatever sport was on TV to further tie-in our media buys.


Agency: kbs+

Role: Art Director
ECD: DJ Pierce
ECD: Michael Craven
CD: Rob Collignon
CD: Aileen Calderon
CW: Casey Beck