To introduce the Next-Generation BMW X5, we created a contextual pre-roll ad. It playfully acknowledges that the viewer has to watch the 15 second commercial.

BMW Digital Shorts / content

Digital

 

Agency: kbs+

Role: Art Director
ECD: PAUL RENNER
GCD: Marc Hartzman
CD: Rob Collignon
CD: Aileen Calderon
CW: CASEY BECK