This rich media banner plays off of the range of the BMW 328d by geolocating the viewer and serving up a city within one tank of gas that has better weather.

This rich media banner plays off of the range of the BMW 328d by geolocating the viewer and serving up a city within one tank of gas that has better weather.

Using the names of well-known newspapers, we created a digital cross-country journey from one news page to the next, one tank at a time.

Using the names of well-known newspapers, we created a digital cross-country journey from one news page to the next, one tank at a time.

BMW Diesel

Integrated Campaign
To launch their first-ever diesel sedans, BMW wanted to address misconceptions and change the conversation— Diesel doesn’t mean dirty and loud. We created a 360 campaign that drove to the ‘One Gallon Diesel Drive’, an experience site that puts the facts front and center while taking the user on a 45 mile journey.

 

Agency: kbs+

Role: Art Director
ECD: Paul Renner
CD: Rob Collignon
CD: Aileen Calderon
CW: Wes Tibbs